Who We Are Fresh Brands is the group behind a portfolio of retail businesses we’ve built from the ground up.
We create, grow, and operate brands across direct to consumer (D2C) and business to business (B2B) channels, with a focus on smart, sustainable trading. Our structure brings the right people, systems, and thinking together. It allows our brands to move with speed, share knowledge, and stay commercially focused. We prioritise lean, capable teams, and a culture built around clarity, intent, and profitable growth.
whoweare 1
What We Do
We develop and operate retail brands with clear focus and strong foundations.
From product to trading, everything we do is designed for performance.
We work with precision across development, operations, and eCommerce.
We know what to scale, when to push, and how to deliver sustainable growth.
Profitability is not an afterthought. It’s part of the plan.
We create brands that matter. We operate with clarity. And we trade with intent.
Our Brands
Fresh Feels
(coming soon)
Fresh Feels is launching soon. We’re building the anti-cleaning brand, offering high-performance products that clean powerfully and consider the planet. Designed for people who want a simpler way to care for their home, Fresh Feels is about cleaning less and living more. It's bold, modern, and not what you’d expect from a cleaning brand. freshfeels.com.au
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i-Glide Scooters
i-Glide brings movement into everyday life. With scooters designed for all ages and experience levels, i-Glide encourages exploration, independence, and fun. Each product is built for comfort, safety, and lasting performance, helping riders enjoy the journey from first glide to confident cruising. iglidescooters.com.au
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Root Industries
Root Industries is a globally respected scooter brand created for serious riders. Born in Australia, Root is known for innovation, quality, and performance. Every product is engineered for progression and trusted by professionals around the world. Root continues to raise the standard in freestyle scootering. rootindustries.com.au
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Contact Want to learn more or connect with us? Connect
© 2025 Fresh Brands
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whoweare 1
Who We Are Fresh Brands is the group behind a portfolio of retail businesses we’ve built from the ground up.
We create, grow, and operate brands across direct to consumer (D2C) and business to business (B2B) channels, with a focus on smart, sustainable trading. Our structure brings the right people, systems, and thinking together. It allows our brands to move with speed, share knowledge, and stay commercially focused. We prioritise lean, capable teams, and a culture built around clarity, intent, and profitable growth.
What We Do
We develop and operate retail brands with clear focus and strong foundations.
From product to trading, everything we do is designed for performance.
We know what to scale, when to push, and how to deliver sustainable growth.
We work with precision across development, operations, and eCommerce.
Profitability is not an afterthought. It’s part of the plan.
We create brands that matter. We operate with clarity. And we trade with intent.
Our Brands
Fresh Feels
(coming soon)
Fresh Feels is launching soon. We’re building the anti-cleaning brand, offering high-performance products that clean powerfully and consider the planet. Designed for people who want a simpler way to care for their home, Fresh Feels is about cleaning less and living more. It's bold, modern, and not what you’d expect from a cleaning brand. freshfeels.com.au
Rectangle 8
FF_WhiteText-RGB 1
Rectangle 8
i Glide Stacked Icon n Logo - White 1
i-Glide Scooters
i-Glide brings movement into everyday life. With scooters designed for all ages and experience levels, i-Glide encourages exploration, independence, and fun. Each product is built for comfort, safety, and lasting performance, helping riders enjoy the journey from first glide to confident cruising. iglidescooters.com.au
Root Industries
Root Industries is a globally respected scooter brand created for serious riders. Born in Australia, Root is known for innovation, quality, and performance. Every product is engineered for progression and trusted by professionals around the world. Root continues to raise the standard in freestyle scootering. rootindustries.com.au
Rectangle 8
Stacked Logo - White 1
Contact Want to learn more or connect with us? Connect
© 2025 Fresh Brands
FreshBrands_RGB-REV-Box 1
whoweare 1
Who We Are Fresh Brands is the group behind a portfolio of retail businesses we’ve built from the ground up.
We create, grow, and operate brands across direct to consumer (D2C) and business to business (B2B) channels, with a focus on smart, sustainable trading. Our structure brings the right people, systems, and thinking together. It allows our brands to move with speed, share knowledge, and stay commercially focused. We prioritise lean, capable teams, and a culture built around clarity, intent, and profitable growth.
What We Do
We develop and operate retail brands with clear focus and strong foundations.
From product to trading, everything we do is designed for performance.
We work with precision across development, operations, and eCommerce.
We know what to scale, when to push, and how to deliver sustainable growth.
Profitability is not an afterthought. It’s part of the plan.
We create brands that matter. We operate with clarity. And we trade with intent.
Our Brands
Fresh Feels (coming soon)
Fresh Feels is launching soon. We’re building the anti-cleaning brand, offering high-performance products that clean powerfully and consider the planet. Designed for people who want a simpler way to care for their home, Fresh Feels is about cleaning less and living more. It's bold, modern, and not what you’d expect from a cleaning brand. freshfeels.com.au
Rectangle 8
FF_WhiteText-RGB 1
Rectangle 8
i Glide Stacked Icon n Logo - White 1
i-Glide Scooters
i-Glide brings movement into everyday life. With scooters designed for all ages and experience levels, i-Glide encourages exploration, independence, and fun. Each product is built for comfort, safety, and lasting performance, helping riders enjoy the journey from first glide to confident cruising. iglidescooters.com.au
Root Industries
Root Industries is a globally respected scooter brand created for serious riders. Born in Australia, Root is known for innovation, quality, and performance. Every product is engineered for progression and trusted by professionals around the world. Root continues to raise the standard in freestyle scootering. rootindustries.com.au
Rectangle 8
Stacked Logo - White 1
Contact Want to learn more or connect with us? Connect
© 2025 Fresh Brands
FreshBrands_RGB-REV-Box 1
whoweare 1
Who We Are Fresh Brands is the group behind a portfolio of retail businesses we’ve built from the ground up.
We create, grow, and operate brands across direct to consumer (D2C) and business to business (B2B) channels, with a focus on smart, sustainable trading. Our structure brings the right people, systems, and thinking together. It allows our brands to move with speed, share knowledge, and stay commercially focused. We prioritise lean, capable teams, and a culture built around clarity, intent, and profitable growth.
What We Do
We develop and operate retail brands with clear focus and strong foundations.
From product to trading, everything we do is designed for performance.
We work with precision across development, operations, and eCommerce.
We know what to scale, when to push, and how to deliver sustainable growth.
Profitability is not an afterthought. It’s part of the plan.
We create brands that matter. We operate with clarity. And we trade with intent.
Our Brands
Fresh Feels (coming soon)
Fresh Feels is launching soon. We’re building the anti-cleaning brand, offering high-performance products that clean powerfully and consider the planet. Designed for people who want a simpler way to care for their home, Fresh Feels is about cleaning less and living more. It's bold, modern, and not what you’d expect from a cleaning brand. freshfeels.com.au
Rectangle 8
FF_WhiteText-RGB 1
Rectangle 8
i Glide Stacked Icon n Logo - White 1
i-Glide Scooters
i-Glide brings movement into everyday life. With scooters designed for all ages and experience levels, i-Glide encourages exploration, independence, and fun. Each product is built for comfort, safety, and lasting performance, helping riders enjoy the journey from first glide to confident cruising. iglidescooters.com.au
Root Industries
Root Industries is a globally respected scooter brand created for serious riders. Born in Australia, Root is known for innovation, quality, and performance. Every product is engineered for progression and trusted by professionals around the world. Root continues to raise the standard in freestyle scootering. rootindustries.com.au
Rectangle 8
Stacked Logo - White 1
Contact Want to learn more or connect with us? Connect
© 2025 Fresh Brands